Chief Operating Officer (COO) Programme

Excel as a strategic operations leader

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Course Dates


14 May 2024

Course Duration


8 to 10 Months
Online and Live Virtual

Course Fee


€24.950 €22.000 and get €1.250 off with a referral €150 application fee

Course Information Flexible payment available

Early application benefit


This is only available to participants who apply by .

Build agile and resilient operations

The role of the COO is evolving beyond the responsibility to report to the CEO on day-to-day operations of the business. Increasingly, the CEO and COO are expected to form a strategic partnership and deliver an innovative vision for the organisation that creates long-term value. The INSEAD Executive Education Chief Operating Officer (COO) Programme will equip you to navigate unprecedented market challenges and drive cross-functional business development under the guidance of experts at one of the world’s foremost business management schools.


of global company heads say they have adjusted or are planning to adjust their global operations or supply chains.

Source: EY CEO Outlook Survey


of global company heads say they have seen a significant increase in input prices.

Source: EY CEO Outlook Survey

What you will learn in this programme

The Chief Operating Officer Programme will enable you to:

  • Develop your operational thinking into strategic thinking, and articulate new strategic initiatives
  • Evaluate how a shift from an operational to a strategic mindset can transform your organisation, both inside and outside
  • Tackle large-scale problems by leveraging your operational excellence, working beyond your boundaries and acting as a strategic leader
  • Articulate the concepts of value creation and value capture by adopting a customer-centric perspective
  • Discuss how analytics, organisational agility, ecosystems’ capabilities and sustainability may enable your organisation to create more value
  • Evaluate your leadership capacities, including how to make decisions and navigate cognitive biases
  • Understand how to leverage your team, and use negotiations to create value
  • Define how strong leadership ability can influence teams and drive change at an organisational level.

Key programme features

Experiential sessions

Test your understanding of key concepts through business simulations and live sessions.

Action learning project (ALP)

Apply your learnings to create an action plan for executing a high-impact business strategy.

Acclaimed case studies

Explore award-winning case studies with a focus on contemporary issues for COOs.

Peer interaction

Experience a high level of engagement with accomplished global peers, and exchange diverse perspectives.

INSEAD certificate

Upon completion of the programme, participants will be awarded a verified digital certificate by INSEAD Executive Education.

Success Coach

Craft your learning journey in line with your career goals with a success coach assigned to your cohort.


The comprehensive curriculum has been developed by renowned thought leaders in business management. It includes a core component and a choice of three electives so that you can tailor your learning journey. The core modules span three areas crucial for every COO position today: strategy, business acumen and executive leadership.
    • The COO as a Strategic Partner
    • Developing Business Acumen
    • The COO as a Leader

    *Session topics are subject to change.

    • Rethinking Global Strategy – Online
    • Supply Chain Management – Online
    • M&A Success Strategies – Online
    • Agile Strategy Execution for C-Suite

    Note: Electives are subject to change.

  • Meet your cohort peers and faculty in person at the INSEAD campus immersion, networking and graduation event. This event provides a valuable opportunity to form a lifelong global business community. 

Note: Participants may take anywhere from eight to ten months to complete the programme depending on individual schedule and programme selections.

Meet the faculty

The global team of cross-disciplinary INSEAD faculty includes experts in technology and operations management, strategy, accounting, economics and organisational behaviour.

Faculty Member Guillaume Roels

Guillaume Roels

Faculty Director for the Chief Operating Officer (COO) Programme, Professor of Technology and Operations Management, The Timken Chaired Professor of Global Technology and Innovation, Research Director of the INSEAD-Wharton Alliance

Faculty Member Noah Askin

Noah Askin

Visiting Professor of Organisational Behaviour

Faculty Member Atalay Atasu

Atalay Atasu

Professor of Technology and Operations Management, The Bianca and James Pitt Chair in Environmental Sustainability

Faculty Member Daniel A. Bens

Daniel A. Bens

Professor of Accounting and Control

Faculty Member Maria Guadalupe

Maria Guadalupe

Professor of Economics, The Goltz Fellowship in Business and Society INSEAD

Faculty Member Li Huang

Li Huang

Associate Professor of Organisational Behaviour

Faculty Member Chengyi Lin

Chengyi Lin

Affiliate Professor of Strategy

Faculty Member Ville Satopää

Ville Satopää

Assistant Professor of Technology and Operations Management

Andrew Shipilov

Professor of Strategy The John H. Loudon Chaired Professor of International Management Chair, Strategy Area

Faculty Member Manuel Sosa

Manuel Sosa

Professor of Technology and Operations Management Chair, Technology and Operations Management , Director of the Heinrich and Esther Baumann – Steiner Fund for Creativity and Business

Wolfgang Ulaga

Professor of Management Practice Co-Director of INSEAD Marketing and Sales Excellence Initiative (MSEI)

Who is it for?

The Chief Operating Officer Programme is ideal for:

  • New and emerging COOs looking to gain strategic insights to drive operational excellence in their organisations
  • Heads of operations and operations leaders looking to advance into C-level positions and gain executive leadership skills to enhance their existing skill set.

Participants should have:

  • A minimum of 10 years of work experience
  • Fluency in written and spoken English
  • International exposure (preferred)

Alumni benefits

Join INSEAD’s powerful global network of more than 64,000 alumni in over 180 countries, and receive select benefits, including:

  • Access to more than 1,000 events and programmes annually organised by INSEAD and the INSEAD Alumni Association
  • Access to the INSEAD Alumni Lifelong Learning programme
  • Career development for alumni, including career coaching, peer-to-peer advising and mentoring programmes
  • Benefit from preferential rates on in-person INSEAD Open Enrolment Programmes and Open Online Programmes
  • Networking tools and a lifelong INSEAD email.

*Upon completion of the programme, graduates of the Chief Operating Officer Programme will gain complimentary alumni status for a period of three years. A minimal annual membership fee will be required to maintain the status thereafter.

Application details

programme fee

€24.950 €22.000

The fee amount is available till ,, and does not include the application fee of €150

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Flexible payment options available. Learn more.