21 September 2020
5 weeks, online
21 September 2020
5 weeks, online
A disruptive innovation is one that ultimately disrupts existing market-leading companies, products and alliances by offering new, more attractive alternatives in a particular industry. Every business aims to be the disruptor, not the disrupted. So how do you get there?
Based on our research from more than 400 companies, we explain the people, process and philosophy that established businesses can apply to navigate the uncertainty in this age of disruption. Executing a forward-thinking strategy requires a new set of tools and frameworks to navigate this uncertainty and stay relevant.
Innovation in the Age of Disruption is an online programme that enables you to understand how to leverage innovation to respond to change, particularly change driven by digital transformation, and will help you develop your ability to innovate by generating more ideas and putting them into action.
In the Innovation in the Age of Disruption programme, you can expect to learn about how to effectively keep up with the times and nimbly confront transformational change. You will learn tools that can help an organisation be disruptive and recognise technology and products that have the potential to revolutionise your industry.
Understand what makes innovative people innovative.
Draw insights from lean start-ups, design thinking, agile methodologies and business model innovation to develop a single, end-to-end framework for testing innovation ideas.
Find out how to successfully lead an innovative project and adapt to the uncertainty it brings.
Developing the ability to innovate by generating more ideas to solve business problems and putting them into action is becoming increasingly critical in building a competitive advantage for your organisation. Skilfully applying this ability to your own business context will be key to navigating uncertainty, unlocking value and seizing the opportunities presented by disruption.
The Action Learning Project (ALP) will give you the opportunity to apply what you’re learning to your role. The ALP will take you on a step-by-step journey to drive innovation within your organisation.
A learning coach, led by INSEAD alumni, will help you design an ALP that is right for your personal learning objectives. For those attending the programme with colleagues from the same organisation, the learning coach can help you structure a more ambitious team ALP to collaborate and work on together.
First, you will identify an innovative idea as the focus of your ALP.
Second, in subsequent weeks, you will apply the concepts from that week to your ALP, exploring your innovative behaviour and applying the innovation process.
Third, you will synthesise elements from your weekly submissions into a coherent actionable plan for your innovative idea and submit it for peer review in the final week of the programme. All participants will review 4 other submissions and provide peer feedback.
Over the course of 5 weeks, you will discover the behaviours of innovators, explore insight into how real-world companies have faced radical change and gain a toolkit for riding the wave to transform your organisation.
To learn more details about each moduleDownload Syllabus
In this programme, you will encounter a number of examples of how real-world companies and industries – old and new – have confronted disruption. You will learn from the successes and the failures, and their stories will help you navigate transformational change, which you can apply to your professional context. A few of the cases are highlights of the curriculum:
Learn what happened when one woman shadowed neurosurgeons to identify opportunities that had been overlooked and discovered a need for delivering new treatments for tremors for patients with Parkinson’s Disease.
Get inspiration from the story of how Coin made it possible for consumers to rely on one credit card that does it all.
Think about how to provide greater visibility to career opportunities at Cisco and how managers can find and use better tools to identify great employees from within the organisation.
Learn why having multiple prototypes can help you better identify winning business models and products.
Find out how the light bulb powerhouse transitioned from a market dominated by traditional light bulbs to one flush with LED light bulbs.
Discover how an MBA student shunned traditional business plans and instead launched her start-up by continuously experimenting and deploying trial and error.
Gain insight about how an initially inferior product, the Amazon Kindle, ultimately won the market by paying attention to ecosystems.
Consider The Wall Street Journal’s hybrid business model, which means having one foot in print and the other in digital platforms to remain profitable despite being in the dying newspaper industry.
Learn about how one class of students came up with a solution for developing countries struggling to keep premature newborns alive without incubators to regulate body temperature.
Understand why innovation, such as the mini mill, which produces steel from recycled scrap metal, usually gets ignored or overlooked even by top companies in a particular sector.
Nathan Furr is an Associate Professor of Strategy at INSEAD, where he teaches innovation and technology strategy. Nathan earned his PhD from the Stanford Technology Ventures Program at Stanford University and holds BA, MA and MBA degrees from Brigham Young University. He has held permanent or visiting positions at INSEAD, ESSEC, and BYU.Read more
Upon successful completion of the programme activities, combined with satisfactory grades on the final assignment, you are awarded an official digital Certificate of Completion from INSEAD, which you can showcase on your LinkedIn profile. The top performers receive a Certificate with Distinction.
Note: After successful completion of the programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of INSEAD.
The programme should take approximately 4-6 hours per week. You can expect to devote 1-2 hours per week watching video lectures on fundamental concepts, 1 hour per week on interacting with fellow participants in discussions or reflecting on the concepts through quizzes and reflections and 2-3 hours per week in applying the fundamental concepts in an action learning project to understand their relevance to your everyday work.
The programme is designed in a manner to encourage the whole class to learn together, moving at a certain pace from week to week, while providing enough flexibility within each week for the participants to review the content at their own convenience. While a week is open, you can login any time at your convenience and review the weekly content at your own pace, as the learning design is asynchronous.
At INSEAD, you never learn alone. To bring this notion alive in the online setting, we have built a learning community comprising of the participants, the faculty and the learning coach. The learning coach plays an integral part in stimulating content discussions, encouraging collaboration between participants as well as guiding the participants closely in the design of their action-learning project.
Yes, of course. The learning experience is designed to encourage interaction. Participants are able to interact with each other through discussion forums, interspersed throughout the platform. In addition, participants would have the option to work on the action-learning project in groups with fellow participants. They would also have the opportunity to interact with each other during the live call with faculty.
Our online programmes, like our face-to-face programmes, follow a rigorous learning process. Participants are expected to fulfil a certain minimum criteria to earn the certificate of completion.
Upon successfully completing all the programme requirements in time, you will receive an official Certificate of Completion from INSEAD, which you can also share with your network on LinkedIn. The top performers will receive a Certificate with Distinction.
Absolutely, and we actually encourage participants to attend in teams in order to maximise the learning and impact. We also offer a special fee for groups of executives attending from the same organisation, so please feel free to contact us for more details.