Rethinking Global Strategy – Online
Craft Winning Business Strategies in a Globalized World
Global events constantly reshape the way businesses operate on an international level, making decisions to expand into international markets more complex. Global companies must adopt modern business strategies to navigate the redefined business environment, using the right levers to grow their market share through the paradox of globalisation and anti-globalisation.
The INSEAD Executive Education Rethinking Global Strategy – Online programme equips participants to analyse the contemporary forces of globalisation and identify winning business strategies that transcend borders. You will learn to lead a global business and build a competitive advantage, not only through international expansion but also by applying proven open innovation and knowledge-sharing methods.
57%
32%
Source: The Conference Board, Measure of CEO Confidence for Europe
Rethinking Global Strategy – Online will empower you to:
Examine the core strategic considerations of global business strategy
Develop a game-changing approach to global strategy using executive frameworks
Explore the complex forces that shape the global business landscape and their impact on decision-making and international strategy
Consider the unique aspects of various global markets and how to leverage them to facilitate business expansion
Identify organisational transformation strategies to realise the potential of global open "innovability"
Analyse key characteristics, motivations and strategies in fostering global innovability, knowledge sharing and worldwide partnerships.
Who is this programme for?
Global business leaders, senior executives, and functional heads looking to understand how to drive business expansion in the changed global environment.
Experienced executives preparing to step into a global leadership role and new executives wanting to make an impact with broader responsibilities.
Managers and business consultants looking to gain confidence in global business growth decisions in order to inform and execute the strategic vision of their organisation.
Programme modules
The Rethinking Global Strategy – Online programme consists of five modules to elevate your understanding of global business strategy beyond traditional paradigms. Embark on a transformative learning journey with a cutting-edge curriculum, designed to provide comprehensive insights into the complexities of globalisation. Delve into the intricacies of global markets using proprietary frameworks and expert insights, laying a solid foundation for strategic decision making on a global scale.
The curriculum is designed to empower you to thrive in the dynamic landscape of global business by mastering foreign market entry modes, understanding the unique challenges faced by multinational corporations and integrating innovation and sustainability into business models. Prepare to navigate market disruptors and emerge as a visionary leader in global business expansion across diverse industries.
5 weeks | Online and live virtual
Fundamentals and impact of globalisation
Benefits of globalisation
Key considerations in global strategy
Application of the GOLMIS framework: an acronym for the six key considerations of globalisation: Globalisation drivers, Ownership, Location, Motives for FDI, Internalisation, Sustainability
Location types and their competitive advantages
Impacts of liability of foreignness
Application of the CAGE distance framework: CAGE stands for Cultural, Administrative, Geographic, and Economic, representing the four main types of distance that companies encounter
Evolution of clusters and their importance
Concept of foreign direct investment (FDI)
Motivations to expand operations internationally
Strategies for entering foreign markets
Optimal timing for international expansion
Emerging markets vs developed countries
Application of the Capabilities and Challenges matrix
Metanational advantage in the context of multinational corporations (MNCs)
Ways to create and share knowledge for global innovation
Benefits and challenges of global open innovation
Characteristics and impact of digital MNCs
Concept of global open innovability and its key principles
Development and implementation of global open innovability
Key components of organisational transformation and their role in global open innovability
Obstacles to global open innovability and actionable solutions
Application of the ARC framework: a strategy model that represents the three core dimensions that organisations need to focus on to bring about meaningful and sustainable change – Architecture, Routines, and Culture
Programme experience
Award-winning global business case studies and real-world examples from a variety of companies and sectors
Time-tested strategy frameworks that work for any industry
One required Action Learning Project activity per module, with general feedback provided by the grading team
One live session with faculty and weekly office hours conducted by programme leaders.
Video lectures explaining topics of interest such as the circular economy, extended producer responsibility and environmental regulation
An application workbook for participants to reflect on the concepts presented in the curriculum and translate them into meaningful action
Optional activities and discussions throughout the modules to enhance your learning experience
Hands-on practice with models and tools for each stage of global business strategy
Interviews with industry leaders who share the latest insights in the world of global business
Programme director
Programme Director for the Rethinking Global Strategy – Online programme; Senior Affiliate Professor of Strategy; Academic Director of the Global Talent Competitiveness Index
He is widely acclaimed for his teaching, having received several distinguished awards from INSEAD and the Wharton School, University of Pennsylvania. His research focuses on g...
Certificate
Upon completion of the programme, participants will be awarded a verified digital certificate by INSEAD Executive Education.
FAQs
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email learner.success@emeritus.org and a dedicated programme advisor will follow up with you very shortly.
The Rethinking Global Strategy – Online programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week, enabling you to benefit from this impactful programme while balancing your work responsibilities. The programme offers a blend of self-paced modules and live interaction.
We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific programme schedule
Reading or engaging with examples of core topics
Participating in interactive activities such as a programme playbook, try-it activities and group discussions
Completing required assignments.
The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.
Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform. You will also have the opportunity to engage with other participants during the live sessions.
The Rethinking Global Strategy – Online programme is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.
Yes, the learning platform is accessed via the internet and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
You will have access to the online learning platform and all the videos and programme materials for 24 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
For the programme refund and deferral policy, please click the link here.
Emeritus collects all programme payments, provides learner enrollment and programme support, and manages learning platform services.
Programme fees for Emeritus programmes with INSEAD Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
Connect with a programme adviser for a 1:1 session
Email: learner.success@emeritus.org
Phone: 000 8009191978 (India*) / +65 31388495 (Singapore) / +971 80 0088601091 (UAE) / +44 1416 730959 (UK) / +1 315 544 1261 (USA)
*If you are dialing the India number, please make sure to include the first three zeros (000).
Flexible payment options available.
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